My son and daughter can recite pretty much every 'buy one get one free / call now' offer that you can find between episodes of 'Spongebob' on Nickelodeon. Max even told me that I should get the first ever touchscreen BlackBerry from Verizon Wireless and their 3G network -- turns out they sponsor every since Kids OnDemand show...lovely.
We have bought 'Bendaroos' -- don't get them. They did however teach the kids an important lesson about how cool something looks on TV is usually directly proportional to how crappy it is once you get it. Lesson learned. But they still want those pixels that dry and make art, and they still want the Snuggie. Turns out, the Snuggie has its own subculture...check out Richard Roeper's breakdown of the Snuggie:
http://blog.richardroeper.com/?p=489
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