Tuesday, February 24, 2009

Great News Fans of Original Programming!!!

From my fave weekly TV Chat on USAToday.com....someone was reading my mind, and the answer is even better...

Toronto, Canada: Hi Robert...I thought that February was sweeps month, when I could see new episodes of shows with special guest stars, but CBS is repeating its Monday lineup for the 2nd week, and ABC and NBC are also repeating shows this week. Have sweeps become a victim of low ratings or the recession?

Robert Bianco:
Don't blame the recession; blame the (now delayed) digital transformation. The sweeps were moved from February to March to get them out of the way of the planned February switch to an all digital broadcast system. But the networks know people expect new episodes in February, so they reacted to the switch by spreading a mix of new and old shows over the two month period. That does mean you're seeing more repeats now than you'd normally see, but you'll be seeing more new outings than usual next month, so it all balances out.

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